Photography

Photography is an important aspect to convey our brand identity. We maintain the following principles when it comes to different types of imagery, whether these images are made or acquired from a database.

Incorporate colour accents#

When working with photography, we try to incorporate elements that correspond with our primary color palette. (see Colors). Tip: software such as Photoshop allows us to manipulate the color of these elements.

Product photography#

Our service is wrapped in a product (app) which we prefer to present in a real-life setting. Our product is about information and communication that's easily and readily accessible, at any time and place. It is important that our photography permeates these qualities by choosing the right setting. We prefer photographs that have a raw, real life characteristic.

Urban environments#

Our company is about real estate, so we want to include this in our imagery. But we like to keep it real and close to the everyday environment of our target audience. So no New York or Hong Kong skylines yet, but Dutch urban environments. Landmarks may be used to help identify a location. In digital applications, specific images can be served depending on our audience's location.